A Study of the Relation Among Brand Image Store Image and Consumer Behavior-Focus on Brands of Clothing
碩士 === 淡江大學 === 管理科學研究所 === 85 === This research mainly examined that is there any differences when consumers buy the same brand of clothes in different places-in the special agencies （stores）and in the department stores. Although a consumer have special...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91990420188812413496 |