An Empirical Study of Product Differential Color Preferences on Package Design

碩士 === 國立雲林科技大學 === 視覺傳達設計學研究所 === 85 ===   The main purposes of this empirical study were trying to find the difference of connection between color preference and package color preference to ordinary person. The selected tests, including with three experiment stages, proceed a study on Product Diff...

Full description

Bibliographic Details
Main Authors: Yeh, Yu-Ya, 葉于雅
Other Authors: Chen, Jun-Hong
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/29500047328614802264