The Impacts of Homepage Complexity and Ad Context on Internet Advertisement
碩士 === 國立中正大學 === 資訊管理研究所 === 86 === The effectiveness of advertisement is a crucial concern for placing ad in the medium. The advertisement is often regarded as a form of communication in persuading consumers for attitude-changed or action-taken. To exam the persuasion effect of the ad, it is how...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12241998433825668466 |