An Exploration of Brand and Channel Strategies'' Impact on Marketing Performance - An Emperical Study on Women''s Wear Enterprieses
碩士 === 輔仁大學 === 織品服裝研究所 === 86 === The present research explores the factors affecting marketing pefermance form the viewpoint of brand and channel strategies. The research framework has been consolidated through literature review and in-depth interviews related to environmental factors, brand and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47705754129041396965 |