The Influences of Product Knowledge and Country of Origin Image on Consumer Satisfaction
碩士 === 國立政治大學 === 國際貿易學系 === 86 === The research investigated the differential impact of country of origin on product expectation and satisfaction when consumers have different levels of product knowledge. An experiment with a factorial design was conducted...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55614774462222970054 |