The Role of Marketing Capabilities in Entry Mode Choice -The Case of Taiwanese Outeards Investmen
碩士 === 國立暨南國際大學 === 國際企業學系 === 86 === In the past researches, they laid stress on the characters of industry and firm in entry mode choice, but neglected the effects caused by the marketing. Thus, this paper try to add 「 specific marketing assets」and「Indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30229369369936019291 |