A Study of the Visualization of Advertising Concepts-with an Analysis on the Mineral Water Commercial Film in Taiwan as Example
碩士 === 國立交通大學 === 傳播研究所 === 86 === It is the consumptive age of symbols. Consumers buy not only the things themselves but also their images and symbolic meanings. In accordance with consumers'' deepest demands which have been transferred into co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53825208151857481378 |