The Ethical Decision-Making Process of Marketers
碩士 === 國立中山大學 === 企業管理學系 === 86 === Based on Jones issue contingent model and Ferrell''s sysnthesis model, this research attempted to develop a consistent and valid tool to investigate the ethical decision-making process of marketers in Taiwan, especially the influences of moral intensi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/69059161315064372933 |