A STUDY ON CONSUMER INFORMATION SEARCHING BEHAVIOR AND ITS INFLUENCING FACTORS
碩士 === 國立臺灣大學 === 商學研究所 === 86 === Information searching plays the very important role in the process of consumer purchasing decision because consumer use the information they got through internal searching and external searching as useful tool to make th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qs2my6 |