THE IMPACT OF BRAND CONCEPT, BRAND BREADTH AND QUALITY VARIANCE ON EXTENSION EVALUATION
碩士 === 國立臺灣大學 === 商學研究所 === 86 === GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION NATIONAL TAIWAN UNIVERSITY NAME: Shih, Shu-LinMONTH/YEAR: JULY, 1998 ADVISER: Professor Chang, Chung Jaw The Impacts of Brand Image, Brand Breadth, and Quality...
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| Format: | Others |
| Language: | zh-TW |
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1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90747494475073055347 |