The effect of Advertisement Reference Price and Brand Familiarity on Consumer''s intention to purchase
碩士 === 國立臺灣大學 === 商學研究所 === 86 === Thesis Abstract The main purpose of the essay is to research how the advertisement''s reference price and brand familiarity affe ct the consumer''s initial internal reference price, savings perceptions, inten...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68252546263976545803 |