The effect of Advertisement Reference Price and Brand Familiarity on Consumer''s intention to purchase
碩士 === 國立臺灣大學 === 商學研究所 === 86 === Thesis Abstract The main purpose of the essay is to research how the advertisement''s reference price and brand familiarity affe ct the consumer''s initial internal reference price, savings perceptions, inten...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1998
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Online Access: | http://ndltd.ncl.edu.tw/handle/68252546263976545803 |