The Market Opportunity and Business Strategy of Online Bookstore
碩士 === 國立臺灣大學 === 商學研究所 === 86 === This thesis studies the opportunity and strategy of the online bookstore on the Internet. By investigating the limitations and traditional channels in the publishing industry and the consumers'' buying and reading behavior,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71573362672668252470 |