A Proposed Method for the Development of Marketing Mix-- An Empirical Study of Tea Drink Market
博士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === The objective of this paper is to extend, revise and integrate designmethods which are popular in product design for the development of marketing mix of the tea drink market. We cluster consumers'' common needs by using the segmentation approach, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77904018815967145329 |