A Study of Brand Competitive Effect on Mutual Funds Selection
碩士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === Most studies on consumer decision process assume that the attitude and purchase intention for one brand is independent from the attitude and purchase intention for competing brands. In reality, consumers will make their purchase decisions after they have compar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64406274087548902927 |