An Exploratory Study of Market Segment Stability
碩士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === This research centered on market segment stability. By reviewing literature and interviewing thirty-three marketers from different companies, this research explored issues related to market segment stability and compared viewpoints of academics with those of p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12249294066532007882 |