A Study of Brand Repositioning and Brand Image-Taking GIORDANO and HANG TEN as Examples
碩士 === 國立臺灣科技大學 === 管理技術研究所 === 86 === This research tried to probe the relationship between brand positioning and brand image, and to explore issues related to brand repositioning.Specifically, its purposes were to construct brand repositioning frame and toinvestigate factors contributing to the pe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21753977641621946663 |