The Study of the Relationship among the Degree of Marketing Standardization, Entry Mode and the Marketing Performance
碩士 === 中國文化大學 === 國際企業管理研究所 === 86 === The internationalization is the one of the important policies for our country. Choosing the entry mode and using the original marketing program or mortifying all are the important topics for a company...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80022062455511426214 |