The performance of Brand Extension based on the extensions of brand concept and product complexity
碩士 === 東吳大學 === 企業管理學系 === 86 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79048337918394919292 |