The Study of the Effects of Sales Promotion on Consumer Behavior
碩士 === 淡江大學 === 國際貿易學系 === 86 === The purpose of this study is to explore the effects of sales promotion on product values in consumer behavior. Brand evaluation and brand attitudes are utilized to measure the product values in consumer behavior. And this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59225695770382483494 |