A Study on WWW Ad Banner Effectiveness Analysis
碩士 === 淡江大學 === 資訊管理學系 === 86 === The purpose of this research is to indicate some feasible directions onenhancing WWW Ad banners effectiveness. By a literature review, we chose 12stimulus determinants of attention in traditional advertising media asatten...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1998
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Online Access: | http://ndltd.ncl.edu.tw/handle/79837066088917547723 |