A Study on WWW Ad Banner Effectiveness Analysis
碩士 === 淡江大學 === 資訊管理學系 === 86 === The purpose of this research is to indicate some feasible directions onenhancing WWW Ad banners effectiveness. By a literature review, we chose 12stimulus determinants of attention in traditional advertising media asatten...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79837066088917547723 |