Framwork Building and Empirical Study on New Product Development
碩士 === 淡江大學 === 管理科學研究所 === 86 === New product development is a venturous activity with high-profit and high-loss. Takeuchi and Nonaka(1986) finds that new product development cost above 40%of total sales in the future. However, Crawford(1996) points out that the failure rate of new product develo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05315222480052523703 |