The Study of Sedan Purchase Behavior Intention - Application of Fishbein Model
碩士 === 淡江大學 === 管理科學研究所 === 86 === With the development of economy, the need of durable product also increases.Sedan has become the necessary in daily life. Many automobile companies have joined this market. Under the intense competition, car companies work on promoton. The understandin of consume...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02148997131602802817 |