Health Care Providers'' Marketing Orientation and its Applications on the Internet in Taiwan

• Main Authors: Chen Hsin-Hung, 陳信宏
• Other Authors: Dr.Huan-Ming Chuang
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/58274187865716146387

碩士 === 國立雲林科技大學 === 資訊管理研究所 === 86 === Recently, people have paid more and more attention on health care due to rapid economical development and the desire for increasing living quality. Besides, after the implementation of "National Health Insurance" system, hospitals have faced more rigid competition. As a result, hospitals need to be more market-oriented and consider the use of information technology to sustain financial viability and competitive advantage. This study surveyed current situation of health care providers'' market-orientation and its applications of Internet. It explored the important dimensions of market-orientation and Internet applications. The relationships of both are also discussed. The results indicated that the important factors of marketing-orientation could be listed as below. First, "Intelligence generation," "Customers requirements," "Inter-functional coordination," "Responsiveness to customers," and "Intelligence dissemination." Second, "Information query and opinion communication," "Providing medical service," "Type of Information disseminated," and "Personnel training" are significant Internet applications factors. Third, hospital characteristics have significantly impact on market-orientation and the applications of Internet. Last, there exist obvious relationship between market-orientation and the application of Internet.