The Impact of Communication Channel On Individual Investors'' Investment Decision Making: Comparison of WWW, Phone and Face-to-Face
碩士 === 國立中正大學 === 資訊管理學系 === 87 === With the popularity of the World Wide Web (WWW), Internet has become a new and appealing communication channel. An online stock trading provides non-stop and information enhanced trading service with the lack of verbal and face-to-face communication. This study ai...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/91211275038679552437 |