The Impact of WWW Visual Representation and FCB Model on Internet Advertisement

碩士 === 國立中正大學 === 資訊管理學系 === 87 === The prevailing of the Internet has made the WWW one of the most important communication media in the community. More and more business regards the Internet as a new channel to promote the product and service. And more new web techniques are applied on the WWW. Thi...

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Bibliographic Details
Main Authors: Chih-Chung Hsiao, 蕭志強
Other Authors: Houn-Gee Chen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/74706811136337220494