市場知識能力與組織應變能力影響新產品優勢之研究──台灣地區食品飲料之實証

碩士 === 大葉大學 === 事業經營研究所 === 87 === In order to respond to an ever-changing environment one must adjust the interior structure of one''s enterprise. Such an enterprise should not only continuously introduce new products, but also enhance existing products to augment sales and be a leader i...

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Bibliographic Details
Main Author: 江增常
Other Authors: 賴 其 勛
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/25221879360748218659