The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
碩士 === 輔仁大學 === 管理學研究所 === 87 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59537559831979842442 |