The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.

碩士 === 輔仁大學 === 管理學研究所 === 87 ===

Bibliographic Details
Main Authors:	Ai-Ting Yuan, 袁愛亭
Other Authors:	Chang Ai-Hwa
Format:	Others
Language:	zh-TW
Published:	1999
Online Access:	http://ndltd.ncl.edu.tw/handle/59537559831979842442

id	ndltd-TW-087FJU00457008
record_format	oai_dc
spelling	ndltd-TW-087FJU004570082016-02-03T04:32:42Z http://ndltd.ncl.edu.tw/handle/59537559831979842442 The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy. 從產品互補性、品牌聲望一致性與訂價方式探討品牌聯盟之效果 Ai-Ting Yuan 袁愛亭碩士輔仁大學管理學研究所 87 Chang Ai-Hwa 張愛華 1999 學位論文 ; thesis 119 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 輔仁大學 === 管理學研究所 === 87 ===
author2	Chang Ai-Hwa
author_facet	Chang Ai-Hwa Ai-Ting Yuan 袁愛亭
author	Ai-Ting Yuan 袁愛亭
spellingShingle	Ai-Ting Yuan 袁愛亭 The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
author_sort	Ai-Ting Yuan
title	The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
title_short	The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
title_full	The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
title_fullStr	The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
title_full_unstemmed	The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
title_sort	effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
publishDate	1999
url	http://ndltd.ncl.edu.tw/handle/59537559831979842442
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The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.

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