The research of switching franchiser strategy

碩士 === 義守大學 === 管理科學研究所 === 87 === The prosperity of chain convenient stores that turns the manufacturer''s market into the distributor''s, caused a revolution in channels. The cruel competition appears when chain convenient stores have expanded their market day by day. In order...

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Bibliographic Details
Main Authors: Sao-Wen Ma, 馬少文
Other Authors: SHEN CHING CHENG Ph.D.
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/59603913462771223525