Research on “media central buying” system in advertising market in Taiwan
碩士 === 銘傳大學 === 傳播管理研究所 === 87 === Research on “media central buying” system in advertising market in Taiwan ＜Abstract＞ The fact that many media companies were founded is the most important impact upon advertising market in Taiwan in 1999. Since 1990s, many advertisers, in or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10874158923968648664 |