The recognition gaps between advertisers and advertising agencies And the factors influence the advertisers'' relationship quality
碩士 === 銘傳大學 === 傳播管理研究所 === 87 === This study aims at understanding the relationship between advertising agencies and its customers and the factors that affect the trust and satisfaction of Account Executes. The study test the Correlations and Significance of variables to trust and satis...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/85017283412338022483 |