An Analysis of Optimal Price, Advertising and R&D Strategies For A Monopolistic Competition Firm--The Case study of A Small-Packet Polished Rice Firm
博士 === 國立中興大學 === 農業經濟學系 === 87 === Abstracts The literatures show that in all marketing strategies, three important strategies highlight food stores are price, advertising and R & D.Due to advertising with continuous and accumulative effect and R & D improving product qualit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30989236684955922983 |