The Impact of Comparative Intensity, Comparative attributes and comparison brand on Product Evaluation--Taking Mobile Prepaid Card for Example
碩士 === 國立成功大學 === 交通管理學系 === 87 === Comparative advertising has been applied in the foreign countries for years. Recently, many successful comparative advertising cases are presented in Taiwan mobile phone and automobile markets respectively. The major goal of such comparative advertising for the fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77750757566122281255 |