個別產品購買意願、產品價格差異、消費者價格意識及風險接受程度對組合產品購買意願之影響─以行動電話為例
碩士 === 國立成功大學 === 交通管理學系 === 87 === Bundling is very popular in the marketplace nowadays. With the joint pricing for sale of two or more products and services, both consumers and sellers can benefit from the bundle. Thus, bundling is widely practiced by firms and becomes as one of the most importa...
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| Format: | Others |
| Language: | zh-TW |
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1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67505256298505082439 |