A Prior-to-Market-Entry Model for Forecasting Box-Office Potential of Motion Pictures in Taiwan
碩士 === 國立暨南國際大學 === 國際企業學系 === 87 === Although diffusion-related new product launching strategies address critical issues for international marketing managers, only a few studies have explored cross-national diffusion. Also, previously published studies on multinational diffusion have concentrated m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96849470651738007557 |