Valuing the Effects of Country of Origin
碩士 === 國立暨南國際大學 === 國際企業學系 === 87 === In the international marketing domain, the study of country of origin (COO) effects has been one of main research stream. The literatures about COO effects all sustain that consumers give different evaluations among various countries in the same products. All of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05762623354422948137 |