A Study on Taiwan Professional Sport Sponsorship Management
碩士 === 國立交通大學 === 經營管理研究所 === 87 === Sponsorship does not represent patronage or philanthropy. Modern sponsorship is a mutually beneficial business arrangement between sponsor and sponsored to achieve defined objectives. Sport exhibits a number of advantages such as high visibility and the scope to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23917391849964070091 |