A Study of the Impact on Cellular''s Promotion Mix Strategy to Consumer Choice Behavior
碩士 === 國立交通大學 === 經營管理研究所 === 87 === Since Chunghwa telecom released the licence of cellular business, Telecom market in taiwan have sunked into oligopoly condition, every firm must attract consumer''s attention in some way. Meanwhile, consumer is deeply affected by firm''s promo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51244965399739465115 |