A Study of the Brand Impact of Banner Advertisement Approach
碩士 === 國立交通大學 === 應用藝術所 === 87 === Ever since net advertisement (web ad) was introduced to the public in 1994, many sales researchers and advertisers keep asking the same question: Does net advertisement really works? Until now, the approaches of evaluating potential effects of net advertisements m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30962386698351539551 |