The Influence of Product Relative Attribute and Brand Adding Strategies on Target Brand and Competitor Brand-Consumer Choice
碩士 === 國立中央大學 === 企業管理研究所 === 87 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48865589895500701380 |