Research on Sales Promotion and Purchasing Behavior according to AIDA Pattern---taking the cellular phone market in Kaohiung City as an example
碩士 === 國立中山大學 === 企業管理學系 === 87 === To distinguish consumers'' readiness of purchasing behaviors into cognition, affection and action, and analyze these stages according to AIDA Pattern. Indeed, we find that consumers'' noticed specific tendencies, interests and desires toward ma...
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| Format: | Others |
| Language: | zh-TW |
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1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43320300208250835034 |