The study of customer satisfaction measurement model of service industry
博士 === 國立中山大學 === 企業管理學系 === 87 === In marketing literature, customer satisfaction is a more abundant concept than service quality. But most of the service quality measurement models emphasize what consumers get and neglect what they pay for. In this study, the author explores the factors that affec...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/64027377173686985888 |