The Influence of Brand Attributes and Involvement Effects on Brand Loyalty: the example of three products frequectly purchased by university students
碩士 === 國立臺灣大學 === 心理學研究所 === 87 === No matter in brand equity or the formation of brand loyalty, the most important issue in related research now is to find out the consumers'' concept of "brand". This research aims to find out, from the angle of consumers'' perception,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44442917523355975902 |