The content analysis of webs'' advertising

碩士 === 國立臺灣大學 === 商學研究所 === 87 === Thesis Abstract With the rapid growth of Internet and WWW and increasingly successful cases, doing business on Internet has become an inevitable trend, and websites have become profit centers that can bear itself. Regardless of seeing the websites as...

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Bibliographic Details
Main Authors: Wu Nan-huei, 吳南輝
Other Authors: 徐木蘭
Format: Others
Language:zh-TW
Published: 1999
Online Access:http://ndltd.ncl.edu.tw/handle/67805692368825143830