代理商與製造商對偶關係對通路策略之影響
碩士 === 國立臺灣大學 === 國際企業學研究所 === 87 === Abstract Agents will have problems in choosing brands and brand''s number while manufacturers chose agents；In channel''s evolution, wholesalers may extend their power to up flow or down flow of channel to get more channel power....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92485798473414323186 |