The Impact of Store Type and Brand Familiarity on Purchase Behavior
碩士 === 國立臺灣科技大學 === 管理研究所企業管理學程 === 87 === Using the store type and brand familiarity as independent variables, and the product involvement as a moderating variable, this study investigates their impact on consumers'''' product perception, including perceived price and perceived...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22943813053855050228 |