A Study of the Impact of Internet Marketing Strategy
碩士 === 國立臺灣科技大學 === 管理研究所企業管理學程 === 87 === In this paper, we use event-study methodology and GARCH forecasting model to study the impacts of different Internet marketing strategies on market value of enterprises. The result shows that implementing marketing strategies on the Internet produce signifi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84974575364543764969 |