The Study of Consumer Behavior and Segmentation of the General Y Teenage: the Empircal Research of Complex Buying Behavior under the Price-Cue Situationms.
碩士 === 中國文化大學 === 國際企業管理研究所 === 87 === The marvelous shopping power of teenage market is always the target which frims are search for. But the characteristics of this market, fast-switch and hard-expect, make these firms hesitate to enter into it. This study uses Price Perception Construct to esti-m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13699217901704956037 |