The Compare of The Advertising Strategy of Beer Market
碩士 === 中國文化大學 === 國際企業管理研究所 === 87 === he importance of the research is to design questionnaires and research to understand the effective of beer advertisement. To distinguish the high or low involving consum-ers,then to do the overlap analysis of aiming directly at high or low involving con-sumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37522277265210250776 |